The process of improving rankings on search engines so that relevant traffic to your website increases, thereby improving your bottom line. SEO is not limited to website edits, broadly speaking it includes both onsite and offsite strategies designed to help maximize results.
A method of online advertising where you, the advertiser, only pay for an interaction with your ad. This typically involves a click to drive traffic directly to your website. Used to describe advertisements found on search engines, this PPC model is also used on most display campaigns.
These are websites/platforms/apps designed to increase social interaction or buzz around a certain topic, event, person, etc. As it relates to your business, these social platforms are used to engage with your customers in a far more personal way. These sites include Facebook, Twitter, Google+., Pinterest, etc.
Typically seen in the form of display banners, online display ads can be either static or animated. Ad placements are made through a variety of online display networks or directly through a specific site. These ads are usually run through a PPC model.
This form of advertising is based on a growing trend that sees smart phones/tablets become integral parts of business and consumer behavior. Pay Per Click and Display are the most commonly used methods in a mobile campaign, specifically placements on both mobile search and mobile optimized websites.
The process of monitoring the web and Social Media sites for any mentions (positive or negative) of a brand name. This includes the creation of an ongoing response strategy for new mentions and/or content as it comes in.
Specialized advice and/or training for any and everything online marketing related. Consulting services are customizable based on your business needs and could include anything from performance analysis and tracking implementation to employee training or an overall marketing strategy for your company.
- David Altuna, Co-Founder
RT @SEO: An Experiment in Trying to Predict Google Rankings https://t.co/fRywLpF0tL via @sengineland #SEO https://t.co/U0AUmo6jgv
TIP OF THE MONTH