Case Study - Local Service
In February of 2012 Hostwall took over management of the Adwords campaign for a Local Service company in Philadelphia, PA from a nationally recognized Pay Per Click management firm. Starting from scratch we were able to utilize Price P. Clicksworth’s local optimization techniques to drive 60% of the call volume received during the previous six months in just February alone, at just 10% of the cost. By utilizing very targeted campaign settings as well as long tail keywords, Hostwall has been able to maintain significant growth while decreasing costs.
When comparing the June – December 2011 management (under our competitor) to the same time period in 2012 (under Hostwall) there has been an increase in traffic of 211% and a decrease in cost of 11%. This has resulted in an increase in total calls by 428% with a decrease in cost per call of 83%. The amount of unique calls (those coming from different phone numbers) has increased by 468% and the cost per unique call has decreased by 84%. One of the major factors behind all of this was our ability to decrease cost per click by 72%.
Increase in impressions by 271%
Decrease in cost per click by 72%
Increase in clicks/traffic by 211%
Decrease in cost by 11%
Increase in call volume by 428%
Decrease in cost per call by 83%
Increase in unique call volume by 468%
Decrease in cost per unique call by 84%
Hostwall Media
TESTIMONIALS
- David Altuna, Co-Founder
RT @SEO: An Experiment in Trying to Predict Google Rankings https://t.co/fRywLpF0tL via @sengineland #SEO https://t.co/U0AUmo6jgv
RT @sengineland: Soon, import call conversion data into AdWords for better attribution & optimization by @ginnymarvin https://t.co/10cd4gI6…
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